Looking for a way to add Pinterest Pin It buttons when a user hovers over an image on your WordPress site? There are plenty of plugins that add generic Pinterest share buttons. But that’s not what I’m talking about in this post.

We are talking about Pin It buttons like below that appear when a user hovers over a specific image:


You’ve probably seen them around the web, right?

In this post, I’m going to show you how to add those same Pin It buttons to your WordPress site’s images…all without spending any money. But before you go running off to add your Pin It buttons, let’s talk about when it’s a good idea to actually use Pin It buttons on your images…



Pinterest “Pin It” buttons can help your WordPress site…but I don’t think they’re a good idea for every single WordPress site.

First off, let’s go over what niches do the best on Pinterest…according to data. Those niches are:

  • Food and drink
  • Crafts
  • Home Decor
  • Women’s fashion

Second, while the demographics are changing now that 40% of new signups to Pinterest are men, Pinterest is still a predominantly female social network.

So…if your site is geared towards men (and not in one of the following categories), you might want to leave the Pinterest buttons off as they may be a waste of screen real estate. Conversely…if your site’s audience is predominantly women, then Pin It buttons are probably a better idea (at least according to the stats).

With that being said, men on Pinterest are interested in:

  • Photography
  • Art
  • Design
  • Home Decor

So if your site falls in one of those categories, it still might be a good decision.

What did we learn? WordPress sites about women’s fashion and/or home decor should absolutely add Pin It buttons! As should many websites targeting the other hot niches/demographics on Pinterest.

The only potential caveat there? eCommerce stores. Adding social share buttons to eCommerce product pages might lower your conversion rate…at least that’s what this single case study highlighted by VWO suggests. As is usually the case with these things, though – you’ll probably need to test it yourself to get any sort of reliable data.

Of course, there’s also plenty of overlap between these various categories, which means it might not always be cut and dry. Just trying to give some general guidance!