Favicon or Site Icon is the tiny image that appear next to your website title in the browser. It helps your users identify your website and more frequent visitors of your site will build an instant recognition for that tiny image.

In this article, we are going to explain exactly what a favicon is and how it can benefit your business or blog. We will then look at how you can quickly and easily add one to your WordPress website.

What is a Favicon?

A favicon is an icon that is displayed on a browser tab next to a website’s page title. Favicons can also be seen next to a website’s name in a list of bookmarked sites, as well as being used as app icons. Favicons usually take the image of the site logo that they represent. However, they can also be an image that is linked to a site’s branding or style, if this is more suitable

A favicon can also denote a sense of professionalism. From a visual standpoint, a site without a graphic can be unattractive and may turn visitors away. As silly as it may seem to some, think about how you feel if you visit a website without one of these tiny images.

The Importance of Using a Favicon

Favicons are all about visually marketing to, and connecting with, your site visitors. Adding a favicon will enable your audience to subconsciously and instantly identify your WordPress website in a sea of apps or web pages.

Most users usually have many tabs open in their browser window. This hides your website’s title as the number of tabs increase. The favicon helps user identify your website and quickly switch to the tab they want.

It will also remind users of your site’s existence, resulting in an increase in traffic and returning visitor numbers. Lastly, a favicon will help your site stand out from your competition and establish your site as a reputable source.

Once a favicon is selected, it shouldn’t be changed, unless your business undergoes a re-brand. That way, your website viewers become familiar with your favicon and recognize it in a lineup of browser tabs.

Adding Favicon to your WordPress website

For this question we wrote a special article. See how you can add a Favicon here: https://shapeofweb.com/how-to-add-favicon-to-your-wordpress-website/

We hope that this article helped you add favicon to your WordPress site and to understand what is a Favicon.