When you browse the internet and land on a website take a look at the browser bar to see the address of the website. Most websites will start with HTTP which stands for Hypertext Transfer Protocol. But sometimes you’ll notice a site that starts with HTTPS, it’s stands for Hyper Text Transfer Protocol Secure, which is the secure version of the Hyper Text Transfer Protocol (http).

HTTPS is usually used on sites for websites that accept sensitive and confidential details such as payment card details or login passwords. The way that HTTPS works is that it creates an encrypted connection between the website and the device you are browsing on. This prevents any data from being intercepted by hackers between the two machines. It used to be just the payment areas but in recent years there has been a gradual switch to make the entire website secure.

From an SEO perspective, there are literally  hundreds of other things you could be doing to improve your website which have more potential to increase the visibility of your website in Google’s search results.  However, there is an ever growing list of reasons why you may want to consider moving your site over to HTTPS. For instance, Google have published their plans to warn users browsing websites via Google chrome of the security risks in visiting HTTP websites, which they refer to as ‘non-secure’ sites.

Moving your website from HTTP to HTTPS is very similar to migrating your website to a new URL structure, or a new domain. However, we can’t emphasise enough that moving over to HTTPS isn’t without risk, and great care should be taken when redirecting traffic from the non-HTTPS to the HTTPS version of your website.  For these reasons we recommend you follow the instructions described in an article of SEJ. Here’s the article: A Step-by-Step Guide to Migrate Your Site to HTTPS

Switching to HTTPS is the direction of travel when it comes to online security. You’re going to have to do it sooner or later.  We wish you success.