Let’s be honest, email marketing is not dead. It’s actually more alive than ever. That said, it should be one of the key components of your customer retention strategy. Engaging in regular communication will keep subscribers informed about your latest news and promotions. So make sure you get your visitor emails to a mailing list and share with them your new products and news about your projects.
WordPress is an ideal platform for collecting data. There are a number of plugins available that allow you to connect with your favorite email marketing service. You can even run your own service directly through your website which is simply… amazing. Below we gathered top 5 email marketing plugins that you should consider today:
MailPoet started out as a free/premium plugin that turns your WordPress install into a mailing list service. Their new version continues this (free up to 2,000 subscribers), but also offers to deliver email for you.
This solves one of the tough issues with running your own lists – ensuring messages don’t get caught in spam filters. For that matter, your host server could get blacklisted as well. So sending through your own server in the free version is best left to smaller lists that don’t send very often.
The nice aspect of MailChimp for WordPress is that you have the option of creating signup forms directly through the plugin or integrating with other plugins (Contact Form 7, Gravity Forms, Ninja Forms, BuddyPress, WooCommerce and Easy Digital Downloads – to name a few).
Advanced WooCommerce integration is one of the features of the premium edition.
It’s fair to say that MailMunch and Hustle are somewhat similar in scope. Where they differ is that MailMunch really is solely focused on email marketing. You can create a variety of different opt-ins ranging from popups, embedded forms, top bar, scroll box and sidebar.
The plugin is compatible with a number of third-party services (AWeber, Campaign Monitor, Constant Contact, GetResponse, InfusionSoft and MailChimp). You can also take advantage of A/B testing and analytics.
Beyond your standalone opt-in form, it’s a great idea to integrate subscription options into other existing forms on your site. Contact Form 7 Campaign Monitor Extension is one of many available plugins that will do this for you. Compatible with the ever-popular Contact Form 7, users who are filling out a form on your site are just a click away from also subscribing to your Campaign Monitor list.
ConvertKit is a bit of a unique service, as it is geared towards bloggers. It offers some automation features that will help keep your readers in the loop. Their WordPress plugin allows you to connect to your ConvertKit account via API and easily add opt-in forms either globally or on a post-by-post basis.
Overall, it’s a nice option for content creators that we really recommend.
The plugins listed above give a lot of options and flexibility over the interaction with your visitors, on how you connect with them an keep them informed about your campaigns. What’s really great is that you can reach people on any part of your site. Whether it’s through a traditional sidebar widget or an option on your checkout form, you can encourage visitors to build a relationship.
Wherever and however you want to reach out, there are WordPress plugins out there to help make it happen. Just choose which is the one that suits you best.